4.3.2.1.
Directed and written by Noel Clarke. Produced by Universal.
The first thing that is evident in the teaser trailer is the editing. There is a close up of a girl, and as the edit changes the number 30 appears on the screen. Behind it is a piece of action from the film. This counts down with a snapshot of action every second until it reaches 5. The edit then slows down and we “4321” on the screen. This is where the trailer becomes even livelier giving an insight into the film and what it is about. The only piece of text that appears is “Noel Clarke presents 4321, COMING SOON”, this gives know information about the film or actors even though the film has big names from the genre such as Noel Clarke, Adam Deacon, Emma Roberts and Tamsin Egerton. This shows the arrogance of the directing, these characters can be seen throughout the trailer and the audience already know who those actors are. The music is dramatic, and the rhythm is a countdown slowly getting quicker as the trailer goes on, the tension heightens for dramatic effect.
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