Evaluation: Question Two

I looked into Sin City for cross media advertising. They did it really effectively and this was through their continuity. the fonts, colours, lighting, and effects where the same across all three and that what something i was keen to implement on my own work. On our project we used the same font and colors on everything, which became a logo for the film, making that font instantly recognizable with our film. Also the protagonist is the main feature on the poster magazine cover. So therefore it pushes the actor at the audience, and his pre-determined audience will also bring a certain audience from previous work. This continuity helps the audience to link all three together and helps to make it more memorable, therefore starting a buzz around the film.

this is the font we chose. we chose it for its edgy and slightly urban look, because it fits the genre and will be seen as attractive to our target audience. there was no point using decor typography or anything to graphic heavy because it would detract attention from the main subject which would not be effective. We wanted to look into using a graffiti font, however they were often quite difficult to read and we wanted people to be able to catch a glimpse and be able to see what the film was about, and i feel that it is effective through this font. We came to this conclusion from looking at the the other posters and they all have similar fonts.

This is our cross media campaign. It is effective and links across all the media. However 1 issue is that in the poster it uses the word "one" instead of the number. Therefore it lacks continuity however, with time to improve this would have been changed.

overall i think that it is effective referencing across different media types, and by comparing them it is easy to see that they are from the same. the use of the protagonist as the central character for all three products also shows the effectiveness.